Why the candidate experience is damaging your brand

Recently I have been considering whether freelance work is for me or if I would be better to have the security of a permanent role and I thought I would share my experiences. Having now sat both sides of the fence as a recruiter and now as a candidate I have been shocked that many companies are not making any progress when it comes to the candidate experience.

Before applying for a role I will spend time researching a company, making sure that there is a culture fit and that I would be right for the role. I then would spend time adjusting my CV so it is tailored for the role and then writing the all-important cover letter. All of this happens before I even am faced with normally an awful ATS that requires lots of useless information before letting me submit my CV.

Then nothing …..

candidate experience

 

Complete silent more often than not I will not even receive an acknowledgement to my application, let alone a rejection email. How do think I feel my candidate experience has been with that brand? And do you think I would apply to them again? Absolutely not! Why would I want to waste any more time on a company that has a one sided recruitment process?

Now there is nothing worse than a bitter jobseeker, trust me I’ve met a few but when are companies going to consider the recruitment process an important part of their employer brand?  In this connected world of social media where peer to peer reviews make everything so visible why then would you choose to damage your employer brand?

Millions are spent marketing companies and yet they still fail to realise that a good candidate experience is brilliant marketing for an organisation. Here is my advice for companies considering the candidate experience you give.

 

  1. Go through the process yourself what average overall rating would you give?
  2. A automated reply is better than no reply but try to inject a personal touch
  3. Ask your candidates for real time feedback about their experience and listen to it.
  4. Don’t undo all your great marketing by lack of communication.
  5. Remember the candidate experience lasts from the CV submission through to an new employees first day so have a process in place to make sure that candidate will refer others to your business.

One thought on “Why the candidate experience is damaging your brand

  1. Interesting, and whilst I do agree. Its important to remember that allot of applications come from candidates who have not read the advert or spec correctly, I.e do not have the right experience or skills set, as set out in the advert. Therefore have little chance of getting an interview let alone the role.

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