Social media stats and figures

Social media has come a long way since its infant years. Technology has allowed it to take on many different forms including Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, pictures and videos.

Social media is now part of our everyday lives and it’s hard to imagine a world without it. Gen Z, for example, don’t know such a world, with children today finding it hard to imagine life without instant communication and speedy streaming.

Whether we are aware of it or not, social media influences our private lives, our social lives and of course business. It has started to seamlessly combine all three of these with our business contacts having access to our social profiles and vice versa.

With Facebook, Twitter, LinkedIn, Instagram and Pinterest on our computers and mobile devices, there is never a moment you go without. Let’s take a look at some of the interesting statistics around all these life-changing social media platforms.


From Harvard University student to billionaire internet entrepreneur,

Zuckerberg got it right for us.

2013 Q1

• Daily active users have reached 665 million

• Monthly active users have passed 1.1 billion for the first time

• 751 million mobile users access Facebook every month

• Mobile only active users total 189 million

• Mobile now generates 30% of its ad revenue up from 23% at the end of 2012

With numbers like this it’s quite shocking to think that 25% of users don’t use any kind of privacy control.(source: Media Bistro)

And then not that surprising that 77% of B2C companies and 43% of B2B companies are acquiring their customers from Facebook. (source: Business2Community)

And of course one of my favourites – 85% of women are annoyed by their friends on Facebook. Of course they are, we are women! (source: Media Bistro)


With 36% of the global internet population having a Twitter account, it’s no surprise that it is being recognized as “the fastest growing social platform on the planet.” (source: Global Webindex)

Also according to Global Web Index, we can conclude:

• 44% growth from June 2012 to March 2013

• 288 million monthly active users

• Over 500 million registered accounts

• Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%

And if you are a bit of a Twitter fanatic working for an online social presence, it might interest you to know that 26% of retweets are incited by a request to retweet. (source: Web Analytics World)


This one, of course, is a professional business network that serves a much different purpose to Facebook and Twitter. Launching in May 2003, it’s one of the older social networks that is surviving all the changes in technology and trends. It’s a tough demographic this one, but with that in mind, it is the largest professional business network available.

According to

• Over 200 million users

• 2 new users join it every second

• 64% of users are outside the USA

As a recruiter it is of course one of my favourites. It has 2.7 million business pages and 1.5 million LinkedIn groups. Some of which I use and manage to expand my own network.


Here is one that went off with a bang. According to,

Instagram hit the 80-million-users mark in August 2012. Meaning it had 432,000 more daily users than Twitter in that same month.

• More than 5 million photos are uploaded to Instagram every day (source: Business Insider)

• Nearly 4 billion photos have been shared on Instagram since its beginning (source: The Realtime Report)

• 40 percent of brands have adopted Instagram for marketing (source: Marketing Land)

• Users on Instagram spend 257 minutes using the app, as opposed to the 169.9 minutes spent on Twitter in August 2012 (source: All Twitter)

• Instagram had 1 million downloads in a day when the Android app launched (source:

• The top 5 of the top 100 hash tags on Instagram are #love, #instagood, #me, #tbt and #cute (source: Statigram)


Here is the social media site that took award for hitting 10 million unique US visitors in one month – faster than any independent site in history. (source: Sirona Consulting)

• 97 percent of the fans of Pinterest’s Facebook page are women (source: AllTwitter)

• Pinterest referrals spend 70 percent more money than visitors referred from non-social channels (source: Search Engine Journal)

• The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook (source: Arik Hanson)

• Pinterest pins with prices get 36 percent more likes than those without (source: Shopify)

• Out of 17 million brand engagements, 15 percent occurred on the brand’s boards and 85 percent occurred elsewhere on Pinterest (source: Curalate)

• 43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook (source: All Facebook)

• 25 percent of Fortune Global 100 companies have Pinterest accounts (source: Burson-Marsteller)

Consumers are spending more time on social networks than any other category of sites. Facebook, unsurprisingly with its marked social features, remains the most-visited social network across PC and mobile.

Just a few years ago companies were banning and locking all social media sites on their networks. Today around 50% of people aged 25- 34 use social networking sites in the office. This is more than any other age group. It’s almost a “must have” in keeping up to date with what is going on in not only your industry and your social life, but everyone else’s too.

These exciting statistics I’ve just discussed are those to date for 2013, and it will be interesting to see how these numbers change in the next year. And not only this, but what other exciting social media networks will spring up in this challenging market.

I look forward to reading your comments.

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