People trust people. It’s a fact. You can spend millions on advertising trying to persuade people to trust and choose your brand over others, but ultimately your success comes down to people. People and what they say about you. People and what they think about you.
So who are the best people to speak about your brand? Your employees of course!
They are at the heart of your business.
They are your voice from within.
And if you treat them right, they will speak about your positively, and genuinely.
EMPLOYEES ARE THE MOST POWERFUL ADVERTISING MEDIUM.
Businesses are catching on
We are starting to see more:
- Employee engagement programs
- Internal communication schemes
- Equal value placed on employees, clients and customers
- Equal treatment between employees, clients and customers
- Focus and emphasis put on employee behaviour and language
Observational fact: Brands and businesses need to start practicing what they preach.
They need to facilitate reasons for their employees to become advocates .
When a “forward” company like Forward 3D speaks to its customers about being fully integrated, it states, “taking the time to fully understand all of the inputs that drive your business”.
As the fastest growing digital agency in Britain, it completely understands what drives its business – its people.
Innovative mega brands like Google make a very outward proclamation on employee experience. Its publically enviable office spaces would give any employee a reason to gloat about whom they work for.
Employee advocacy is about understanding your employees and meeting with them at every touch point – physically, mentally and emotionally.
Call it a holistic and modern approach to human resources.
Your employees’ voices express a true understanding of your brand. They produce genuine and transparent conversations to your other important stakeholders, your customers.
I have said it before and I will say it again, EMPLOYEES ARE THE MOST POWERFUL ADVERTISING MEDIUM.
Here are some basic tips on engaging employees:
- Provide more than training, policies and tools – provide education via experience
- Employee advocacy doesn’t start when the training stops, it’s a continual process that must continue to add value and reason
- Continually give your employees reason to share, whether this is tangible or using social media
- Acknowledge your employee efforts, regularly, with conviction
People trust people. Remember to make your people believe first and foremost.